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Event Promotion Tools: Top 10 Tools for Event Managers

By administrator

Jan 11, 2022

We know how stressful and difficult planning an event can be. There’s so much to prepare and keep track of… it’s just overwhelming. 

Here at Choose 2 Rent, we strive to make our clients’ events go as smoothly as possible with our check-in and event registration equipment rentals, and today we’ll help you plan your next event with our recommended event promotion tools. 

These event promotion tools will for sure make your life as an event manager easier.

In this article we’ll show you event tools for event management, monitoring communication and relations before and after your event, and tools made especially for virtual events.

Tools for Planning an Event

Google Calendar.

The principal app you should start with is Google Calendar, it’s a great tool to plan and check all the stages and phases of your event.

It allows you to create and view your calendar in several ways: by month, week or day. This application is available in App for IOS and App for Android. 

You can create and remember tasks and events. It looks for available days of your agenda if you have to add meetings or tasks and can be synchronized with dates from your mobile agenda.


Eventbrite has become an essential platform for creating, managing, booking and selling event tickets. It is free and easy to manage and access, both for the creation of free events and for the management of paid events and ticket reservations, in which case it charges a small commission. 

It informs you at all times of the number of tickets sold and the available capacity. It allows you to customize messages, design tickets, and generate QR codes for access and registration.

The application also allows you to create customized discounts and always presents you with a chart of tickets, payments, bookings, and revenue statistics. Eventbrite is the future of online event management, as it also allows you to export the list of registrants and interested parties to CSV files or integrate them with email marketing systems, such as Mailchimp or Mailrelay.


Bevy is a useful tool for organizing community events, whether face-to-face or virtual. It is a comprehensive platform for planning, promoting, and executing all types of events. It also allows you to do analytics to see the big picture and integrates with other tools.

Tools for Monitoring an Event

Sprout Social

Sprout Social is a premium tool that helps you monitor and gather in a single platform all the conversations and interactions that are happening around your personal or company brand.

With Sprout Social, you can integrate Facebook, Twitter, Google+, Linkedin, etc. And manage the responses in each of them. Ideal if you have work teams as it notifies if a question or interaction has been answered or not.


Hootsuite is one of the most versatile applications for monitoring several social networks and work teams at once. In the free version, it allows you to include up to 3 social networks and several applications, which are organized by columns that allow you to see what is being said about your brand and the hashtag of your event and schedule publications in social networks with the appropriate formats for each of them.

The premium version allows you to manage teams, manage up to 10 social networks, have real-time statistics, automatic scheduling, and integration with communication systems and websites.


Salesforce is a powerful customer relationship management (CRM) software that also integrates with a host of other tools. It will help you reach out to new people, follow up with them and nurture the relationship with them, both before and after your event.


Marketo is a major player in the world of email marketing, like Salesforce, it’s a great way to reach out to people about your event. 

The highlight of Marketo is the possibility it offers to detect the behaviors of certain specific audiences and target campaigns accordingly. If the event you are working on is aimed at the potential customers you want to connect with and stimulate them to move on to the sales stage, then Marketo is ideal.

Best Event Promotion Tools for Virtual Events


What makes Hopin one of the best tools for managing a virtual event is that is an all-in-one tool that aims to replicate the experience and benefits of attending a conference without the expense and other obstacles such as travel, logistics, and environmental impact. Although it is also tailored to run hybrid events.

The platform allows meeting participants to connect online in new ways, exchange virtual business cards and get a summary of their connections after an event. During the event it allows sharing presentations, chatting, creating individual rooms for private meetings, tracking attendee behavior to obtain metrics and performance reports, among other options. It also has an app to improve accessibility, offers the possibility of customizing the interface of presentations and sharing an event with up to 100,000 people, and has support in 10 languages.

It has a free plan for up to 100 registrants (it charges a 15% commission for each paid registration) and then offers subscription plans starting at €87.03/month.


MeetMaps has been organizing virtual events since 2013. From Barcelona, they have created an all-in-one software to create digital events for all sectors. 

Among the functions it includes is connecting your streaming for the presentations with a fully customized and personalized platform; group chats and live voting so that participants can freely ask questions and make votes to the expert through their mobiles; private agenda with parallel sessions to the streaming and 1to1 meetings by video to promote networking. In fact, this is the technology we have chosen to organize our next Epayments event.

In addition to traditional virtual events, it also offers 3D meetings in a customized space and virtual booths for exhibitions.


Walcon specializes in the organization of 2D, 3D, VR, and webinar-type events and even Street View 360º. With its technology, it creates virtual environments that reproduce the spaces and functionalities of the fairs or events, where visitors and exhibitors are introduced through a digital avatar that allows them to communicate by voice or chat with all attendees.

Among its functionalities, it offers exclusive spaces for branding, event registration landing, the possibility of simultaneous interpretation, conferences, moderated talks and round tables, insertion of information about the event, attendance certification, participation analytics, voice interaction between speakers and participants, with the option of 3D spatial sound and private audio zones.


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